A common misconception is that coaching is no more than a motivational injection. This couldn’t be further from the truth. Coaching, first and foremost is about achieving greater success in all aspects of clients’ lives’, regardless of whether it is in their personal, business, relational or financial lives.
At its core, it is about assisting clients to clarify and to crystallise their roles, performance, objectives and challenges. It successfully enables clients to mobilise their internal resources and to unleash their untapped potential.
People at all levels of business, industry, government, media and entrepreneurship have discovered the power of having a professional coach to facilitate their success and today ordinary men and women from all walks of life are achieving tremendous personal growth, taking their performances to new levels of achievement, and attaining greater personal and career success through coaching.
In contrast to the other modalities, the coach takes the role of an equal partner in the relationship. Coaching takes the perspective that the client is already a fully functioning human being with all the necessary resources. All they need further is an expert in facilitating the processes that will unlock latent potential.
Coaching offers the client a supportive and motivating environment to explore what they want, how they might achieve their aspirations and fulfill their needs. By assisting the client in committing to action and in being a sounding board to their experiences, the coach allows the individual the personal space and support they need to create growth, change and commit to action.
A worldwide study (which included South Africa) conducted by Price Waterhouse Coopers LLP and Association Resource Centre Inc., on behalf of the International Coaching Federation, released in April 2009 revealed that the Return on Investment for companies can be significant. The vast majority (86%) of those able to provide figures to calculate company ROI indicated a median return of 7 times the initial investment. Almost one fifth (19%) indicated an ROI of at least 50 (5000%) times the initial investment while a further 28% saw an ROI of 10 to 49 times the investment.”